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Success Stories - Supplying article master data Unite
SUPPLYING ARTICLE MASTER DATA
THE CHALLENGE
Technical online retailing in Germany faces complex challenges when it comes to article master data. Data quality must adhere to high standards, meaning the information has to be accurate, complete, and up-to-date to enable sellers to offer suitable technical products. Data can quickly become inconsistent or outdated, because a lot of products have so many technical specifications, and this can make purchasing more difficult. Data also comes from a variety of sources – for example, from manufacturers or suppliers who use different formats and structures. This lack of uniformity makes it harder to integrate data into central systems and requires costly harmonization. In order to remain competitive internationally, German retailers have to keep investing in data management and quality assurance.
GREATER
EFFICIENCY
EFFICIENCY
CUSTOMER
SATISFACTION
SATISFACTION
THE SOLUTION
Provision of high-quality and, most importantly, complete master data for the products on offer. Complete data includes: EAN codes, images, detailed descriptions, complete technical details, and technical documentation.
RIEGLER has established standards for collecting and maintaining data that are geared to ensuring uniformity and accuracy. Using our product information management system (PIM system), we have been collecting and maintaining article master data since as long ago as 2005; the system monitors the entire lifecycle of the data on each article. This way, we ensure that the information about our products that we give out to external parties or use for our own systems is always up-to-date and consistent. Be they Excel files or BMEcats, we are happy to provide our article master data in various formats and complete with the common classification systems.
Clean data allows for smooth integration and reduces the effort involved in manual adjustments. At Unite, the platform with integrated marketplace, the content supplied by RIEGLER is incorporated in a neutral way and supplements existing offerings. The product portfolio thus appears in a structured and consistent format, which helps to ensure that the data on the Unite platform is always up-to-date. Clarity, completeness, and high-grade published information boost satisfaction among Unite’s customers, as all the details on the selected products are purposefully provided.
Riegler provides us with clean and, most importantly, complete datasets on its products, with EAN,
corresponding images, a good description, and technical documentation. This enables us to set up reliable duplicate matching. Meanwhile, our suppliers benefit from the Riegler content, which is incorporated in neutral fashion through existing offerings. This means the entire product portfolio is presented in a well-structured and consistent format, and we can also be sure that the data is up-to-date. What’s more, we see greater customer satisfaction when users get all the product information they have searched for in a way that is easy to understand.
Advantages
A well-structured and complete foundation of data is crucial – including, for example, for future-oriented technologies like artificial intelligence. The jumble of data in all areas is one of the biggest obstacles for companies wanting to achieve greater automation or to implement AI. Inaccuracies will, in case of doubt, put an end to an entire digital process.
Systems in which the RIEGLER data are used:
- Unite’s e-procurement platform
- Unite’s integrated marketplace
Unite (formerly Mercateo) connects the economy for sustainable business. The e-procurement platform with integrated market-place facilitates straightforward procurement for businesses and the public sector.
Unite’s platform brings together buyers and suppliers to mutual benefit, promoting fair competition and trusting partnerships. With its scalable infrastructure, it supports solid business relationships, stable processes, and robust supply chains.
Unite transforms digital commerce for businesses and the public sector, strengthens regional economies, and creates added value to the benefit of all. In 2023 Unite became the first platform company to be accredited by the Fair Tax Foundation for its responsible tax behavior.
Unite was founded as Mercateo in the year 2000 and is based in Leipzig. The company is active in 12 European countries and employs more than 700 people, who work both at its office locations and remotely.
Are you interested in a similar solution for your company? Contact us without obligation.
GET IN TOUCH
Thomas Högner
Key Account Manager
thomas.hoegner(at)riegler.de
Phone: 0151 14654119
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